Chapter Lead

Presentations

Knowledge share

Good presenters can inspire, motivate, and leave a lasting impression. The question is how can you as a Chapter Lead influence a culture of learning through presentations, whether they are addressing your chapter or the whole company.
Effective presenters play a crucial role in conveying information, ideas, and messages in a compelling and memorable manner. The importance of good presenters extends beyond mere communication; they have the power to captivate and engage their audience, fostering a deeper understanding of the subject matter while generating increased interest.
  • What should your presenters talk about?
  • How often should they present and to who?
  • Do you need a large budget? 
  • how do you measure success?
present hex
Every business started for a reason, usually to serve a particular customer need in the market and as a result has a product or service that it stands behind. The reason for your business should be the starting block for building out your presentations, it frames the culture, drives momentum and remains a constant reminder of why your here.

Internal presenters

Leaders of any organisiation should already help drive the vision of the company and contribute to effective knowledge transfer and decision-making. Depending on the style, size and hierachy of the company they might not however feel accessable to the staff. By having senior leaders in your organisation present on topics beyond the standard corporate announcements can really drive traction with employees and build that personal connection that builds strong culture. 

Having senior members of your organisiation present ‘their’ story and how they arrived at their position is a great way to drive connection. Having leaders reflect on their career journey and provide insights into their decsions is valuable for staff that are either early on in their careers or are considering their next step. I have multiple case studies and feedback that these types of presentations are often the favourites with staff.

While not all those in a leadersip positions are comfortable presenting, you often find that the topic of themselves is an easier starting point and importantly they create a connection with the audience, making them and the information they provide more accessible and relatable especialy when they are all working for the same organisiation.

External presenters

A skilled presenter not only possesses a thorough knowledge of the content but also understands how to deliver it with clarity, enthusiasm, and confidence. It is therefore at time better to seek presenters from outside your organisiatoin, especially if you need someone that can distill complex concepts into digestible segments and make it easier for the audience to grasp and retain information.

The impact of an external presentation can oftern generate increased interest because it must be importnant if they are bringing someone in to talk about it. When you consider external presenters it is importnant to be deliberate about the subject and the message you want your teams to take away. While skilled presenters can adapt to the audience’s needs, address questions, and navigate unexpected challenges it is importnant that they stay on track with what you want as a business to get out of the talk.

Dedicated time

Ultimately, the importance of good presenters lies in their capacity to bridge the gap between information and understanding, regardless of whether they are an internal or external presenter.

the challenge is often managing to set aside dedicated time for teams to learn and engage with presenters. I have found that making it part of a structured learning and development time helps to ensure staff are focused on the presenter instead of their day to day projects.